Scandi-Pop perfection – Soleima releases new track ‘ Low Life’.

After sharing the brand new track ‘Low Life’ which PAPER magazine described as “modernist pop perfection”, Soleima has revealed a creative new visual to accompany the song. Soleima won Talent of the Year at the major Danish award ceremony P3 Guld and was also nominated for Best Newcomer at the Danish Music Awards. She’s now set to introduce herself to a wider international audience when she plays the European music platform Eurosonic in the Netherlands on January 18th.

The beautifully filmed visual was directed by Jonas Bang. It’s a simple idea which reflects the song’s theme of struggling to break out of a vicious circle.

‘Low Life’ continues Soleima’s ever-adventurous journey into off-kilter sonics, yet her sound continues to evolve with a confident step into neo-soul. Utilising layers of looped sounds – bouncing bass, back-to-basics percussion and Soleima’s singular vocal style – its disparate elements combine for a compelling track with a playful sophistication that rewards repeated listens. Soleima often describes her music as garage pop and ‘Low Life’ reflects such a billing – it’s modernist pop with a hand-crafted sense of character.

“’Low Life’ is a song about embracing whatever you’ve got in life, and about empowering yourself,” says Soleima. “I had somebody very dear to me in my mind when writing this. They grew up under difficult circumstances and even though they’re still struggling, they’re fighting to get somewhere good. I admire that more than anything.”

Raised in Aarhus, a city on the Jutland peninsula, Soleima grew up in a family home soundtracked by classic soul and R&B. Soleima’s mother took her to an African dance camp which operated as a cultural exchange between Denmark and Sukumaland in Tanzania, and she soon became enamoured with their music – especially with their collection of traditional African drums such as the Bunungule. As a young adult, she moved out to Sukumaland for two extended spells, and even organised a grant to allow some of their members to live and teach in Denmark.

After first coming to attention with Danish-language hip-hop septet Flødeklinikken, Soleima spread her wings and embarked upon a solo project which unites world music rhythms, unconventional R&B and energised electro-pop. Her debut mini-album / EP ‘No. 14’ earned widespread praise from music and fashion media, while Radio 1’s Annie Mac highlighted Soleima as a New Name.