Ballantine’s True Music Series.
Ballantine’s Scotch whisky, Europe’s No. 1 Scotch whisky and the No. 2 Scotch whisky in the world, this week launched the first in its True Music Series – a collaboration with London born artist and producer Reeps One.
An evolution of the Ballantine’s ‘Artist Series’, the True Music Series gives uncompromising artists an innovative platform to share and visualise music, transforming the Ballantine’s Finest and 12 Year Old blends into true works of art. It follows previous collaborations with album cover designer, Leif Podhajsky and music photographer, Dave Ma.
Reeps One is a multi-disciplinary phenomenon. His early performances alongside Damon Albarn, Mike Patton and Squarepusher sparked his explosive experimentation, unearthing a desire to push the human voice to new heights.
He has successfully bridged the gap between audio and visual communication, redefining the role of phonetics as a creative outlet, generating conversations between the artistic, musical and scientific communities which led to him building an audio visualiser – a speaker containing liquid, illuminated with coloured lighting – which creates artistic visualisations caused by the vibrations passing through the liquid as music is played.
These dramatic audio visualisations have become synonymous with the AV experience during his live shows and using this same technique, Reeps One has created three stunning artworks for the Ballantine’s Limited Edition collection.
To create the artworks, Reeps One produced an original track, Surfaces, and played it through the audio visualiser which contained Ballantine’s whisky to produce a series of distinctive sonic patterns and bring to life the Ballantine’s Finest and 12 Year Old expressions in a way never seen before.
The images were shot in macro and capture the dynamic geometric patterns as the whisky moved and changed with the frequency variations in the track, transitioning from the smooth, circular ripples as seen on the Ballantine’s Finest sleeve, right through to the intricate patterns that are depicted on the Ballantine’s 12 Year Old tin.
Reeps One said of the collaboration: “I know what I want my work to stand for, and that has allowed me to find opportunities that are genuinely inspiring. Working with Ballantine’s on the True Music Series has given me the freedom to push my artistic work further than I have before. Whisky has a different viscosity to water so, when I added Ballantine’s to the audio visualiser, it behaved in a totally unique way, creating these beautifully complex and chaotic patterns, which made the creation process all the more exciting.”
Patrick Venning, Global Marketing Director for Ballantine’s, added: “The Ballantine’s True Music Series is focused on partnering with musicians who create work from passion. Reeps One is the perfect choice to launch this new series; as a musician and as an artist, he has always followed his own path, building a loyal and passionate fan base online; we want to celebrate his independent spirit and support him in pushing the boundaries of his work wherever he feels it’s possible to take it.”
The Ballantine’s True Music Series Limited Edition gift packs will be available globally from September 2017.
Reeps One’s original track Surfaces is available for free download from https://lnk.to/ReepsOne-Surfaces. Using original and fan filmed footage from the exclusive first performance of ‘Surfaces’ at Printworks London, the track’s music video features his largest audio visualiser yet, transforming his music into 360˚ immersive artwork projections around the space. Released just 24 hours after the performance, the innovative music video can be viewed here.
For more information, visit Ballantines.com.
The perfect charitable gift.January 13th, 2018
Get in an ’80s State of Mind with Stranger Things: The Game.November 17th, 2017
Beats by Dre Releases Video With DJ Snake Performing on the Arc de Triomphe.November 13th, 2017
Anthony Joshua’s Helicopter Ride Above the Noise with Beats by Dre.October 31st, 2017