RS-0 Berlin Global Launch.
Last night in Berlin, PUMA introduced the all-new Running System (RS) range to global industry movers, press and influencial local crowd.
PUMA constantly looks back to their sports heritage to inspire future Sportstyle designs. This year marks the reboot of the Running System (RS) – the brand’s cushioning technology originated in the 80’s. Going back to zero, stripping the silhouette down to the basics then building it up with a modern aesthetic and technical materials. This ‘0’ is the starting point of the reinvention of unique moments in culture. Call it future meets retro.
Guests were taken along a unique experience, first through the RS archive showcasing the OG styles from the 80’s – RS-Computer, RS-100 and RS-1, followed by the central installation where all-new RS iterations are displayed – the RS-0, RS-350, RS-100 and the RS-Computer.
Displayed in colored glass room installations were the RS-0 Sound, RS-0 Optic and RS-0 Gaming – all new styles that represent the RS stories of reinvention focusing on the different cultural pillars – Music, Photography and Gaming.
It was first time ever that PUMA unveiled their exciting new collaborations with SEGA, Polaroid, Roland and Ader Error. The RS-0 collaborative drops were on display within the pillars of reinvention rooms.
PUMA have partnered with influential and creative brands that push culture forward through innovation in design, style, technology, and more. Each telling their own story of reinvention.
Watch this space for more on #RS0