BE PART OF THE BIGGER PICTURE WITH ABSOLUT WORLD.
On a mission to bring people together, Absolut is calling on you to share the experiences and places you love with the world in a movement inspired by global citizenship. Creating an online exchange of local insider travel tips, a “global selfie” is your key to unlocking a world of new and unexpected experiences. To mark the launch of Absolut World, a new, collectable limited edition bottle of Absolut Vodka, the initiative aims to bring people together by defying the distances between us and carving out new connections across international borders.
Absolut tasked renowned Swedish Illustrator Kari Modén with creating an uplifting and expressive design for the new limited edition bottle that celebrates a world that is open. Selected for her characteristically decorative and bright style, Kari’s artwork expresses love, peace and togetherness. Designed especially for those with a passion for travel, the hyper-colourful and joyous bottle is exclusive to duty free stores.
“It was a dream come true for Absolut to ask me to create this design. As a Swede, I was honoured to work with one of our most famous and celebrated vodka brands, and as an artist, I was happy that the task at hand was to celebrate what unifies humanity as one. I love that the bottle is only available when travelling too, as it makes it a unique keepsake or great conversation-starter when given as a gift,” Kari Modén says.
Using playful and evocative symbols, the bottle design signifies the joining of people, drawn together by the values and experiences we share. The most standout image is a hand making a peace sign – a badge of peace and friendship that harps back to the psychedelic 70’s. Intertwined is a rounded ampersand which stands for inclusivity and connection. The heart represents universal love, and the eye is a signal of our aim to see and recognise the best in each other. Finally, the traditional L.O. Smith medallion at the top of the bottle has been replaced by a colourful world map. The avant-garde and bold design has been created through a retro clip art technique using strokes of neon pink, green and yellow contrasted against matte gold. Embodying global unity, the bottle epitomises the iconic vodka brand’s efforts to stimulate conversations and connections between people regardless of background, gender or sexual preference.
Shining a spotlight on different cultures, Absolut is encouraging people from all corners of the globe to exchange tips about the places they love in their home cities. To get involved, visitors to Absolut.com/globalselfieare first invited to take a picture of themselves. Once uploaded, the selfie will become a mosaic of hundreds of faces of other people taking part in the movement that will then unlock local hotspots in international destinations. Simply zoom into your face to reveal the details of the people that make up your image; from their location and name, to the places they recommend eating, drinking and getting together with friends – ensuring you can travel like a local wherever you go.
Absolut World is a special bottle of Absolut Original Vodka, the same high quality vodka made exclusively from natural ingredients that can be enjoyed neat to discover a rich, full-bodied and complex flavour, paired with a mellow character of grain and hint of dried fruit. Absolut Original Vodka is best served neat or in classic cocktails such as Absolut Vodka Soda, Moscow Mule or Espresso Martini.
Absolut World is now available to buy in major airports and share with family or friends on your next travels. Join the global selfie and be part of something big at Absolut.com/globalselfie. Snap your global selfie and see who you’re made of, exchange and unlock hotspots from around the world and travel like a local.
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